01 · Brief
Set the outcome
Tell the desk the result that matters — a sale, a sign-up, a lead. Pricing is built around that outcome, not a flat impression buy.
OMN Performance Press · Advertising
Ads that live
inside the news.
OMN Performance Press is performance advertising placed natively inside live news articles across the network. FTC-disclosed, cost-per-result placements that are measured, attributed and optimised in real time — you pay for outcomes, not impressions.
What It Is
Advertising that earns
its place.
Display advertising interrupts; readers tune it out. Performance Press runs your message as native, disclosed editorial inside titles OMN owns — placed where attention already is, and priced against the result it produces.
Display advertising
You buy banners and impressions on rented inventory and hope someone notices. Most of it is ignored, and what converts is a guess.
Performance Press
Your message runs natively inside live articles on owned titles, disclosed and measured — every result tracked back to the placement.
OMN Performance Press at a glance
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Owned titles carrying placements
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Markets, localised
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Monthly reader reach
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Journalists in-network
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Social amplification
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FTC-disclosed
How It Works
From outcome
to attribution.
Four steps from the result you want to the report that proves it — run on the network OMN owns.
02 · Place
Native in live articles
Your message runs inside real editorial across 100+ owned titles, clearly FTC-disclosed and written to fit the page it sits on.
03 · Optimise
In real time
The engine shifts spend toward the titles, markets and formats that convert — continuously, while the campaign runs.
04 · Attribute
Pay for results
Every read, click and conversion is tracked back to placement. You see cost per result, not vanity reach.
Why It’s Different
You buy outcomes,
not impressions.
Traditional media sells you space and hopes it works. Performance Press runs on the network OMN owns, so placements are native, disclosed and measured all the way to the result — and spend follows what actually converts. See the engine behind it →