Why one team can run a hundred titles.
forty mastheads.
OMN AI is the network's in-house publishing stack. It localises, distributes, attributes and reports — across forty digital titles in eight languages, every day. Not a product we sell, the daily instrument of the network.
From the press hall
to the social network.
Every generation of media built on the operating logic of the previous one. The press, the broadcast, the website, the feed. OMN is what comes when the network owns every layer.
The instrument is private.
The journalism is public.
Six interlocking systems run from a single operating layer. One editorial action triggers publishing, distribution, localisation and attribution across the entire network.
AI Content Engine
Multi-language generation, optimisation and variant production. The Engine is what turns one story into forty publications.
Multi-Platform Distribution
Automated cross-publishing across websites, social channels, and campaign structures from a single editorial action.
CMS & Publishing
Scalable management of 40+ titles from one operating layer. Editorial standards enforced network-wide.
Social Media Automation
Planning, publishing, and performance optimisation across the group's owned accounts. 50M+ followers, one desk.
Content-Rewriting Engine
Adapt every story to market, language, brand voice, and format. Same source, fully native at every endpoint.
Tracking & Analytics
Reach, campaign and performance attribution. Real-time visibility from publication to revenue.
From one source
to forty publications.
A single editorial decision flows through localisation, brand-voice adaptation, scheduling and distribution — and lands as native content on every endpoint.
Source
Editorial desk drafts the story at the masthead level — verified, attributed, fact-checked.
Localise
OMN AI adapts language, brand voice, format and cultural context for each target market.
Schedule
Publishing slots are timed for each region's news cycle, social peak, and editorial standards.
Distribute
Stories ship simultaneously to mastheads and to the group's owned social accounts.
Attribute
Every view, click and engagement attributes back to source, with real-time analytics for editorial.
Built for disclosure
by design.
Sponsored content, political advertising and brand partnerships are flagged, attributed and reported through the same engine. Compliance is not a feature — it's the architecture.
FTC Disclosure
Every sponsored placement carries the required disclosure language at the platform-correct position. Automated, auditable.
Platform Compliance
Distribution respects the policies of every endpoint: Meta, X, TikTok, YouTube, LinkedIn. Reviewed continuously.
Editorial Firewall
Sponsored work runs through a separate publishing pipe with separate brand-voice rules. Editorial pages stay editorial.
Source Protection
Confidential sources are protected at the network level. Encrypted submission channels available for sensitive material.