Custom programmesD-06
Daedalus
Built around one goal.
Media programmes designed and run end to end, when no single product fits.
Daedalus is for goals no single product covers: OMN designs a programme around the goal, combines what it needs from the network, and runs it end to end.
A launch in several markets, a long campaign around one subject, a content series with distribution built in: one team, one plan, one report.
- For
- Brands · Agencies · Institutions
- Combines
- Any Herald product, content and channels
- Run
- End to end by OMN
- Report
- In Portico
Daedalus · A programme
From goal to report.
A programme built from the network's parts, phase by phase. Example only.
GoalLaunch one product in three markets in six weeks
Example programmeWeek 1
Design
- Concept
- Markets
- Milestones
Weeks 2–3
Build
- Content
- Localisation
- Broadside
- Kairos
Weeks 3–6
Run
- Creators
- Paid boosts
- Swarm
- Surge
- Muse
Week 6
Report
- Results
- Next steps
- Portico
How Daedalus works
Goal. Design. Build. Run.
- 01Goal
One goal, stated plainly.
- 02Design
A concept and a plan built around it.
- 03Build
Products, content and channels combined.
- 04Run
Run end to end, reported in Portico.
Why Daedalus
One team instead of five suppliers.
iOne teamStrategy, content and distribution in one place.
iiAny product mixBroadside, Kairos, Swarm, Surge and Muse, as needed.
iiiContent productionStories, video and formats made for the goal.
ivSeveral marketsPlanned for each market in its language.
vClear milestonesPhases agreed before the work starts.
viOne reportThe whole programme in one view.
