A cloverleaf motorway interchange from above at blue hour, light trails tracing the loops

Platform · Distribution/0.2

Herald

File once. Reach every feed.

Releases, placements, clips and promotions in front of an owned audience, run by an in-house desk.

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Herald is how a story leaves the desk: one brief, published across 100+ owned platforms and the group's social accounts.

Six products share one network, one desk and one report. Sponsored, partnership and advertorial labels are enforced on every property, so readers always know what they are reading.

Products
Broadside · Kairos · Swarm · Surge · Muse · Daedalus
For
Brands · Agencies · Creators
Desk
In-house, 24/7
Reporting
In Portico

Daily social posts

2,400+

Published across the group's owned accounts every day.

Monthly social views

1.2B+

Across the group's owned platforms and accounts.

Owned platforms

100+

News websites and social channels.

Coverage

24/7

Worldwide, in every language.

Herald · Distribution

From the page to the feed.

Short-form video, reels, threads and stories go out on the group's own accounts, every day.

Europe and North Africa at night from orbit, city lights spread across the continent

Daily social postsGroup accounts

2,400+

Short-form video, reels, threads and stories, published across the group's owned accounts every day.

How a campaign moves

Five steps. One desk.

  1. 01Source

    Briefs, releases and material enter one queue.

  2. 02Localise

    Edited for every market, in every language.

  3. 03Schedule

    Timed per platform, region and channel.

  4. 04Distribute

    Published to sites and owned accounts.

  5. 05Attribute

    Reach and results reported back in Portico.

Why it works

Owned inventory, clear labels.

iOne briefEvery product starts from the same brief and the same desk.
iiOwned inventoryPlacements run on platforms and accounts the group owns.
iiiDisclosure by defaultSponsored and partnership labels on every property.
ivEvery languageLocalised by regional desks, not by a translation queue.
vOne reportReleases, placements, clips and promotions in one view.
viBuilt to combineProducts work alone or together in a Daedalus programme.

Six products

Herald · 6

Works with

↳All platforms

Platform · Network

Atlas

Owned news platforms worldwide, in every language

Platform · Intelligence

Delphi

Watch what the world reports, see what is said about you, and answer it

Platform · Operating system

Pantheon

The operating system behind every platform

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