PromotionsD-04
Surge
Paid and organic, in one push.
Promotion across the network's owned accounts and partner creators, managed as one campaign.
Surge runs paid and organic promotion as one campaign: the group's owned accounts, partner creators and paid boosts, timed together and reported together.
One plan sets the moment, the channels and the budget split. The desk runs it, and Portico shows reach and results as they come in.
- For
- Brands · Agencies
- Channels
- Owned accounts · Partner creators · Paid boosts
- Managed
- As one campaign
- Report
- In Portico
Surge · One campaign
Three channels. One moment.
Organic, creator and paid activity on one timeline. Example only, sample figures.
Campaign · Week 1Paid + organic
MonTueWed · pushThuFriSatSun
Reach1,335,000
Results3,912
Channels3
How Surge works
Plan. Prepare. Push. Report.
- 01Plan
The moment, the markets, the channels and the budget split.
- 02Prepare
Assets cut for every channel and language.
- 03Push
Owned accounts, partner creators and paid boosts together.
- 04Report
Reach and results in one view.
Why Surge
One push instead of three.
iOwned accountsThe group's channels, with 50M+ followers.
iiPartner creatorsCreators who fit the market and the message.
iiiPaid boostsPaid reach where organic needs help.
ivOne timingEverything lands in the same moment.
vOne budgetSplit across channels by what works.
viOne reportEvery channel's results side by side.
