Publishing engine · v2.8P-01
Logos
The engine behind the network.
Localisation, scheduling, attribution and disclosure in every language, operated in-house.
Logos is the daily instrument of the network: it localises, schedules, distributes and attributes every story, and enforces disclosure on every property.
The instrument is private. The journalism is public. Logos supports OMN's newsrooms with localisation, scheduling, attribution and disclosure, and it is operated in-house.
- Version
- v2.8
- Does
- Localise · Schedule · Distribute · Attribute
- Languages
- Every language
- Operated
- In-house
Logos · How a story moves
Five steps, every story.
From the source to the report, with the capabilities the newsrooms use every day.
How a story moves
- Source
Reporting, releases and briefs enter one queue. - Localise
Edited for every market, in every language. - Schedule
Timed per platform, region and channel. - Distribute
Published to sites and owned accounts. - Attribute
Reach and engagement reported back.
iMulti-market localisationEditorial translation into any language, supervised by regional desks.
iiSearch & headline deskPer-region optimisation with each platform's editorial team.
iiiDistribution & socialOwned-channel distribution with attribution back to source.
ivPerformance attributionReal-time reach, click and engagement metrics for editors.
vDisclosure & complianceSponsored and partnership labels enforced on every property.
viVersion controlEditorial history kept for every story across the network.
Operated in-house
100%
- FTC disclosure automation
- Platform policies for Meta, X, TikTok, YouTube and LinkedIn
- Editorial firewall between sponsored and editorial
- Encrypted submission channels for sources
Operated in-house
Rules the engine enforces.
iFTC disclosure automationLabels applied before anything is published.
iiPlatform policiesRules for Meta, X, TikTok, YouTube and LinkedIn.
iiiEditorial firewallSponsored and editorial kept apart.
ivEncrypted channelsSecure submission for sources.
vVersion controlEditorial history for every story.
viEvery languageLocalisation supervised by regional desks.
