A television correspondent going live on a rooftop at blue hour, the camera's red light on, the city behind her

Performance placementsD-02

Kairos

The right story. The right moment.

Native, disclosed placements inside live news articles, paid per result.

Kairos places your message inside the stories people are already reading: native to the page, disclosed to the reader, paid for by result.

Placements run across the network's editorial inventory on a cost-per-result basis. Every placement carries an FTC-compliant label, and the editorial firewall keeps sponsored content apart from the newsroom's reporting.

For
Brands · Agencies
Runs in
Live news articles across the network
Pricing
Per result
Disclosure
FTC-compliant label on every placement

Kairos · Inside the story

Placed where people already read.

A disclosed placement inside a live article, with results counted as they come in. Example only.

Placement · ResultsLive
Live placements12
Reads of the stories48,210
Results1,284
Billed perResult
DisclosureLabel on
MonTueWedThuFriSatSun
Example · sample figures

How Kairos works

Brief. Match. Place. Pay per result.

  1. 01Brief

    Your goal, your markets and the result you pay for.

  2. 02Match

    The desk finds live stories where the message belongs.

  3. 03Place

    Native placements, labelled as sponsored.

  4. 04Pay per result

    Results counted and reported in Portico.

Why Kairos

The moment, not the banner.

iInside live newsPlacements sit in the article, not beside it.
iiPaid per resultYou pay for outcomes, not for impressions.
iiiFTC disclosureEvery placement labelled for the reader.
ivEditorial firewallSponsored and editorial kept apart by design.
vEvery languagePlaced in the markets and languages you choose.
viReported in PorticoPlacements and results in one view.